Marketing Solutions at WebWorks West, Inc.

In a sea of options for advertising your company on-line, there is a life-boat waiting. Our experience spans 10 years in both traditional and interactive media. We have extensive experience in e-mail marketing, Internet advertising and Web Analytics.

Many people think Internet marketing is different than the traditional marketing that they have been previously exposed to. While there are differences in execution, the basics remain the same. Getting results on-line is certainly faster and more cost-effective, but more work must be done in advance in campaign preparation and materials creation.

The similarities outnumber the differences. Good, well thought-out campaigns and properly created promotional items will always prove profitable.

E-Mail Advertising and Marketing
E-mail campaigns are very similar to direct mail. The key components that make for successful direct marketing are equally or more important on-line. Successful direct e-mail campaigns can be created from both your current customer list or a list of opt-in subscribers who are interested in your products or services.

WebWorks West can show you how to create your own customer or Site visitor e-mail list and even help secure an opt-in list for you to use for your direct marketing needs. Call us for more information. More..

Internet Advertising
Internet advertising can take a number of different forms. Banner advertising is more directly related to a newspaper or magazine ad and can be a very effective way to target new customers. Search Engine Placement (SEP) or Pay-Per-Click advertising can help you to reach Customers at all phases of the buying or decision making cycle.

WebWorks West has partnered with two of the largest Search Engines to provide targeted advertising for our clients. Read more here or call us for a free consultation. More..

Web Analytics and Visitor Tracking
This is where traditional marketing takes a back-seat to the Internet. You can track your visitors experience through your Web Site from start to purchase, see where they came from and, most importantly, how well your advertising and marketing efforts are producing sales.

Call us to explore how to add this technology to your existing Web Site or Incorporate it into your new one.